The number of hotels in towns and cities is increasing thus making the business more competitive. In the past, hotels did not see any need for websites, but due to the competition, most have recognized the need. Most hotels use a restaurant blog Chicago to give information to clients both current and potential. The content or newsletter post usually brings a lot of merits to the hotel. Here are some of the benefits.
First, for those hotels with sports activities or those that show various games to clients, there is need to ensure the clients are aware of the sports schedule and any changes. The particulars of such information is usually visible on the website thus many clients are aware of the sport and attend in large numbers. The move is an advantage since you get to sell more as people will be drinking and others will take away food after the game.
Again, it is through blogs that you get search engine optimization which is having a lot of traffic on your website due to people reading content from the site. The move gives you better ranking in Google hence you move to the first page where there is a lot of traffic. The only way to get there is by posting fresh content that makes clients happy, and as a result, you attract new clients. In case you post old content, very few people are likely to visit the site.
For clients to be loyal, there is need to ensure proper relations and connection. Sending a blog once or twice a week to your clients gives them a chance to know of any new developments. The clients also get to communicate back to the hotel hence creating some connection which leads to trust. Once trust has been built between the business and the client, then, the customers are going to be loyal, and as a result, the hotel gets to retain clients and attract new ones.
Similarly, a regularly updated blog on the website of your restaurant increases the number of readers hence the more reviews you get. Positive reviews are usually an added advantage to any business since most potential clients rely on these reviews to decide whether they are going to need your services. Therefore, blogging increases traffic which increases reviews or comments hence increase in some customers.
Not only should you educate the clients, but also your competitors. By doing so, you give your hotel a chance to become a leader in the industry. Posting images and ideas on the website that other hotels can use increases awareness and improves services. In the end, all these competitors tend to respect you hence becoming a market leader.
Promoting the website of an eatery can be very expensive. However, the moment a hotel keeps on posting fresh and new content on the site, it attracts the attention of media professionals. As a result, some will consider using some of your images or blogs for their articles thus you enjoy free publicity in the media.
Finally, you must know that there are a lot of reasons why hotels should consider using blogs for publicity. Not only is it free, but also most of the followers who read and go through the content turn into customers some day.
First, for those hotels with sports activities or those that show various games to clients, there is need to ensure the clients are aware of the sports schedule and any changes. The particulars of such information is usually visible on the website thus many clients are aware of the sport and attend in large numbers. The move is an advantage since you get to sell more as people will be drinking and others will take away food after the game.
Again, it is through blogs that you get search engine optimization which is having a lot of traffic on your website due to people reading content from the site. The move gives you better ranking in Google hence you move to the first page where there is a lot of traffic. The only way to get there is by posting fresh content that makes clients happy, and as a result, you attract new clients. In case you post old content, very few people are likely to visit the site.
For clients to be loyal, there is need to ensure proper relations and connection. Sending a blog once or twice a week to your clients gives them a chance to know of any new developments. The clients also get to communicate back to the hotel hence creating some connection which leads to trust. Once trust has been built between the business and the client, then, the customers are going to be loyal, and as a result, the hotel gets to retain clients and attract new ones.
Similarly, a regularly updated blog on the website of your restaurant increases the number of readers hence the more reviews you get. Positive reviews are usually an added advantage to any business since most potential clients rely on these reviews to decide whether they are going to need your services. Therefore, blogging increases traffic which increases reviews or comments hence increase in some customers.
Not only should you educate the clients, but also your competitors. By doing so, you give your hotel a chance to become a leader in the industry. Posting images and ideas on the website that other hotels can use increases awareness and improves services. In the end, all these competitors tend to respect you hence becoming a market leader.
Promoting the website of an eatery can be very expensive. However, the moment a hotel keeps on posting fresh and new content on the site, it attracts the attention of media professionals. As a result, some will consider using some of your images or blogs for their articles thus you enjoy free publicity in the media.
Finally, you must know that there are a lot of reasons why hotels should consider using blogs for publicity. Not only is it free, but also most of the followers who read and go through the content turn into customers some day.
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